G.I. Joe

Portfolio Sequence: Texas Creative
AD: Kiana Fernandez, CW: Patrick Tran

★ 2020 GOLD AUSTIN ADDY - Cross-Platform Campaign ★
★ Featured on Ads of The World ★

Idea: G.I. Joe Fights The Transgender Ban

Coining the name "action figure", G.I. Joe has been a cultural icon for heroism since the 1960s. We wanted to reintroduce the brand for a good cause, inclusion.