Kraft Mayophobia

Client: Real Kraft Mayo
Agency: Wieden+Kennedy NY / Bodega
Role: Lead Social Art Director

Does the thought of spreading Real Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.”

Real Kraft Mayo knows not everyone shares our unconditional love for this smooth and velvety condiment, and we’d like to help those mayNO-sayers reconsider and smooth out their irrational fear … one sandwich at a time. Introducing: the Overcoming Mayophobia Kit.