Teen Vogue & The Case For Her
AD: Kiana Fernandez, CW: Maya Shaddock
Idea: Giving Generation Z sex education within a structure they know and love, a personality test.
From childhood, we learn that personal pleasure is best kept between you and your bedsheets. So no wonder that nearly 60% of women fake orgasms during sex.
Introducing The Personal Pleasure Test, the first quiz that categorizes sexual preferences and personality into one of 16 Pleasure Profiles. Each Profile will have an ecosystem of content for it, from educational series to compatibility reports, to set the stage for destigmatized, everyday conversations for and about sexual health.