AD: Kiana Fernandez, CW: Harumi Rangel
★ 2019 SILVER AAF DISTRICT 10 ADDY - Cross-Platform Campaign ★
★ 2019 GOLD AUSTIN ADDY - Cross-Platform Campaign ★
Idea: Take A Stand Against Drug Facilitied Sexual Assault
Undercover Colors is a test that detects if your drink has been spiked or not. Place a drop of your drink on the test to see if you drink is safe: one line means your drink has been spiked, two lines means you’re all good. Through a rebrand campaign, we use UC as a tool to create a social movement.