Social Art Direction, Social Rollout, Content Creation, Live Event Capture

Agency: Wieden+Kennedy

The Delta Runway Runway Collection: a fashion line for travelers, by travelers curated with Issa Rae. Considering Issa’s entrepreneurship, fashion sense and commitment to elevating small businesses, we facilitated the opportunity for two icons to build a strategic partnership and elevate 6 small businesses by creating a limited-edition collection of travel-savvy items.  


With personal stories: sit-down interviews with each small biz designer in a Q&A conducted by Issa Rae, roughly 30 assets, and 130 social posts. We were there on site: capturing in-the-moment content of the event. The content resulted in 2.1M organic views and 160K organic engagements on social posts.